Naked Insurance: Lose the Wait, Not the Coverage
Imagine an infomercial that swaps the scale for the calendar. Naked Insurance invites customers to “get naked”. Playfully riffing on weight and wait, the ad shows people shrugging off cumbersome paperwork and long timelines as if shedding layers: lighter, freer, ready. The message is simple, bold, and reassuring: with Naked, you lose the wait. Fast approvals, transparent terms, immediate protection. No fluff, no hidden hold-ups, just the coverage you need, when you need it.
Lose Wait By Getting Naked
Post-Production / Motion Graphics / Animation
A calm, bemused narrator guides a short, quirky sequence of “waiting poses”, mini yoga to kill time while your insurer processes premiums: “Hold-On Half-Moon” (check phone), “Paperwork Plank” (brace for delays), “Deep-Breathe Denial” (accept bureaucracy). Light on-screen text notes long waits and opaque premiums; tone is wry but empathetic. Reveal: Naked Insurance, transparent pricing, fast handling, coverage that ends the waiting. End with a clean call: skip the waiting, get Naked.
On Hold Yoga
Augmented reality / Motion Graphics / Animation
Naked - Hold Now
I built a 2000s-style “now” playlist series for holding calls with other insurance premiums — a cheeky, nostalgic project made by Naked Insurance that turned routine on-hold time into something unexpectedly delightful.
Assembling the playlists became a creative lab. I played with crossfades that mimicked radio segues, interspersed short instrumental beds for voice prompts, and designed volume curves to keep energy steady across different hold durations.
Shoot-Production / Real locations / Real cast
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