A witty advert that creatively plays on the word “weight” and “wait” while mimicking a weight-loss advert to humorously allude to the wait you lose when using Naked insurance and their zero wait app.

Credits:

AGENCY
Client: Naked
Creative Director: Shane Durrant 

PRODUCTION
Creative Director: Daniel McCauley 
Producer: Jesse Coetsee
Producer: Tyler Chetty
Production Manager: Keneilwe Dire 
DOP: Mike Bell 
Camera Operator: Chase Beyond
AC: Katlego Mathipa 
Gaffer: Chris Dos Santos 
Sound: Ryan Walker 
Art & Wardrobe: Sandile Mhlongo 
Art Assist: Sakhile Nkutha 
Makeup: Bassie Seripe 
Unit: Kenneth Matila
Unit Assist: Simon Mohuba
Catering: Lulu Stone & Benese Raab 

POST-PRODUCTION
Editor: Isabel Rahman & Daniel McCauley
Design: Margarette & Jacqueline Ribeiro
Animation: Jacqueline Ribeiro
Sound Design: Gunpowder Media
Grade: Shot Post Production
Final Mix: Gunpowder Media

ACTORS
Gugu Dhlamini
Glen Biderman
Cassidy Nicholson